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The differences between brand strategists and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a marketing account manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Brand Strategist | Marketing Account Manager | |
| Yearly salary | $120,948 | $67,983 |
| Hourly rate | $58.15 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Brand strategists and marketing account managers have different pay scales, as shown below.
| Brand Strategist | Marketing Account Manager | |
| Average salary | $120,948 | $67,983 |
| Salary range | Between $89,000 And $164,000 | Between $50,000 And $91,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Start-up | Energy |
There are a few differences between a brand strategist and a marketing account manager in terms of educational background:
| Brand Strategist | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and marketing account managers' demographics:
| Brand Strategist | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |