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The differences between brand strategists and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a marketing lead. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Brand Strategist | Marketing Lead | |
| Yearly salary | $120,948 | $104,664 |
| Hourly rate | $58.15 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Brand strategists and marketing leads have different pay scales, as shown below.
| Brand Strategist | Marketing Lead | |
| Average salary | $120,948 | $104,664 |
| Salary range | Between $89,000 And $164,000 | Between $74,000 And $146,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a brand strategist and a marketing lead in terms of educational background:
| Brand Strategist | Marketing Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and marketing leads' demographics:
| Brand Strategist | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |