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The differences between brand strategists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a marketing manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Brand Strategist | Marketing Manager | |
| Yearly salary | $120,948 | $104,550 |
| Hourly rate | $58.15 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Brand strategists and marketing managers have different pay scales, as shown below.
| Brand Strategist | Marketing Manager | |
| Average salary | $120,948 | $104,550 |
| Salary range | Between $89,000 And $164,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a brand strategist and a marketing manager in terms of educational background:
| Brand Strategist | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and marketing managers' demographics:
| Brand Strategist | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |