Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between brand strategists and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a marketing manager/project manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Brand Strategist | Marketing Manager/Project Manager | |
| Yearly salary | $120,948 | $78,368 |
| Hourly rate | $58.15 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,223 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Brand strategists and marketing manager/project managers have different pay scales, as shown below.
| Brand Strategist | Marketing Manager/Project Manager | |
| Average salary | $120,948 | $78,368 |
| Salary range | Between $89,000 And $164,000 | Between $56,000 And $109,000 |
| Highest paying City | Seattle, WA | Carson City, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a brand strategist and a marketing manager/project manager in terms of educational background:
| Brand Strategist | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between brand strategists' and marketing manager/project managers' demographics:
| Brand Strategist | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |