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The differences between business development and marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $75,369 average annual salary of a business development and marketing manager.
The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Business Development And Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $75,369 | $94,094 |
| Hourly rate | $36.24 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 182,239 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Business development and marketing managers and assistant marketing managers have different pay scales, as shown below.
| Business Development And Marketing Manager | Assistant Marketing Manager | |
| Average salary | $75,369 | $94,094 |
| Salary range | Between $50,000 And $111,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | New York | Virginia |
| Best paying company | Applied Materials | General Motors |
| Best paying industry | Finance | Finance |
There are a few differences between a business development and marketing manager and an assistant marketing manager in terms of educational background:
| Business Development And Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development and marketing managers' and assistant marketing managers' demographics:
| Business Development And Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |