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Business development and marketing manager vs business development manager

The differences between business development and marketing managers and business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a business development manager. Additionally, a business development manager has an average salary of $100,769, which is higher than the $75,369 average annual salary of a business development and marketing manager.

The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a business development manager are customer service, CRM, and healthcare.

Business development and marketing manager vs business development manager overview

Business Development And Marketing ManagerBusiness Development Manager
Yearly salary$75,369$100,769
Hourly rate$36.24$48.45
Growth rate10%10%
Number of jobs182,239215,309
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a business development and marketing manager do?

The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.

What does a business development manager do?

A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.

Business development and marketing manager vs business development manager salary

Business development and marketing managers and business development managers have different pay scales, as shown below.

Business Development And Marketing ManagerBusiness Development Manager
Average salary$75,369$100,769
Salary rangeBetween $50,000 And $111,000Between $67,000 And $151,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyApplied MaterialsShearman & Sterling
Best paying industryFinanceFinance

Differences between business development and marketing manager and business development manager education

There are a few differences between a business development and marketing manager and a business development manager in terms of educational background:

Business Development And Marketing ManagerBusiness Development Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Business development and marketing manager vs business development manager demographics

Here are the differences between business development and marketing managers' and business development managers' demographics:

Business Development And Marketing ManagerBusiness Development Manager
Average age3939
Gender ratioMale, 53.2% Female, 46.8%Male, 68.6% Female, 31.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between business development and marketing manager and business development manager duties and responsibilities

Business development and marketing manager example responsibilities.

  • Manage CRM systems and develop customized reports for management team.
  • Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
  • Negotiate client contracts between studios and agencies by developing detail-orient CRM practices resulting in positive brand recognition and revenue growth.
  • Revise business plan, website and brochure design, SEM, services offer and pricing structure.
  • Optimize SEO of web properties including a multiple brand websites and blogs by composing new content and building keywords.
  • Coordinate efforts with design team, technical team, coding team, SEO & SEM team, project managers and management.
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Business development manager example responsibilities.

  • Manage Seo of websites and campaigns.
  • Manage the provisioning and implementation of the cloud solutions for different customers.
  • Lead worldwide development for high traffic facilities; markets include Americas, Europe, Asia-Pacific.
  • Manage the global support team and are responsible for cost reduction for the UK ready meals facility.
  • Assist in leading a team of BDM's to achieve revenue, attrition, and value add service goals.
  • Leverage in-depth knowledge of complex manage security solutions as well as extensive technical knowledge of security hardware and software.
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Business development and marketing manager vs business development manager skills

Common business development and marketing manager skills
  • Digital Marketing, 8%
  • Market Research, 5%
  • Product Development, 5%
  • Marketing Campaigns, 4%
  • CRM, 4%
  • Integrated Marketing, 4%
Common business development manager skills
  • Customer Service, 8%
  • CRM, 7%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Customer Relationships, 3%
  • Project Management, 3%

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