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The differences between business development and marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a marketing account manager. Additionally, a business development and marketing manager has an average salary of $75,369, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Business Development And Marketing Manager | Marketing Account Manager | |
| Yearly salary | $75,369 | $67,983 |
| Hourly rate | $36.24 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 182,239 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Business development and marketing managers and marketing account managers have different pay scales, as shown below.
| Business Development And Marketing Manager | Marketing Account Manager | |
| Average salary | $75,369 | $67,983 |
| Salary range | Between $50,000 And $111,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Applied Materials | American Tower |
| Best paying industry | Finance | Energy |
There are a few differences between a business development and marketing manager and a marketing account manager in terms of educational background:
| Business Development And Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development and marketing managers' and marketing account managers' demographics:
| Business Development And Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |