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The differences between business development and marketing managers and marketing/business development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a marketing/business development. Additionally, a business development and marketing manager has an average salary of $75,369, which is higher than the $73,303 average annual salary of a marketing/business development.
The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a marketing/business development are product development, email campaigns, and business development.
| Business Development And Marketing Manager | Marketing/Business Development | |
| Yearly salary | $75,369 | $73,303 |
| Hourly rate | $36.24 | $35.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 182,239 | 184,993 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
Business development and marketing managers and marketing/business development have different pay scales, as shown below.
| Business Development And Marketing Manager | Marketing/Business Development | |
| Average salary | $75,369 | $73,303 |
| Salary range | Between $50,000 And $111,000 | Between $48,000 And $111,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | Massachusetts |
| Best paying company | Applied Materials | Salesforce |
| Best paying industry | Finance | Finance |
There are a few differences between a business development and marketing manager and a marketing/business development in terms of educational background:
| Business Development And Marketing Manager | Marketing/Business Development | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development and marketing managers' and marketing/business development' demographics:
| Business Development And Marketing Manager | Marketing/Business Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 52.7% Female, 47.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |