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Business development and marketing manager vs regional marketing manager

The differences between business development and marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $75,369 average annual salary of a business development and marketing manager.

The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Business development and marketing manager vs regional marketing manager overview

Business Development And Marketing ManagerRegional Marketing Manager
Yearly salary$75,369$85,217
Hourly rate$36.24$40.97
Growth rate10%10%
Number of jobs182,239115,987
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a business development and marketing manager do?

The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Business development and marketing manager vs regional marketing manager salary

Business development and marketing managers and regional marketing managers have different pay scales, as shown below.

Business Development And Marketing ManagerRegional Marketing Manager
Average salary$75,369$85,217
Salary rangeBetween $50,000 And $111,000Between $62,000 And $116,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyApplied MaterialsAbbVie
Best paying industryFinanceConstruction

Differences between business development and marketing manager and regional marketing manager education

There are a few differences between a business development and marketing manager and a regional marketing manager in terms of educational background:

Business Development And Marketing ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Business development and marketing manager vs regional marketing manager demographics

Here are the differences between business development and marketing managers' and regional marketing managers' demographics:

Business Development And Marketing ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 53.2% Female, 46.8%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between business development and marketing manager and regional marketing manager duties and responsibilities

Business development and marketing manager example responsibilities.

  • Manage CRM systems and develop customized reports for management team.
  • Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
  • Negotiate client contracts between studios and agencies by developing detail-orient CRM practices resulting in positive brand recognition and revenue growth.
  • Revise business plan, website and brochure design, SEM, services offer and pricing structure.
  • Optimize SEO of web properties including a multiple brand websites and blogs by composing new content and building keywords.
  • Coordinate efforts with design team, technical team, coding team, SEO & SEM team, project managers and management.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Business development and marketing manager vs regional marketing manager skills

Common business development and marketing manager skills
  • Digital Marketing, 8%
  • Market Research, 5%
  • Product Development, 5%
  • Marketing Campaigns, 4%
  • CRM, 4%
  • Integrated Marketing, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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