Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between business development and marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $75,369 average annual salary of a business development and marketing manager.
The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Business Development And Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $75,369 | $81,953 |
| Hourly rate | $36.24 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 182,239 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Business development and marketing managers and sales and marketing managers have different pay scales, as shown below.
| Business Development And Marketing Manager | Sales And Marketing Manager | |
| Average salary | $75,369 | $81,953 |
| Salary range | Between $50,000 And $111,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | New York | New York |
| Best paying company | Applied Materials | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a business development and marketing manager and a sales and marketing manager in terms of educational background:
| Business Development And Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development and marketing managers' and sales and marketing managers' demographics:
| Business Development And Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |