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Category manager vs associate product manager

The differences between category managers and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager and an associate product manager. Additionally, a category manager has an average salary of $102,035, which is higher than the $89,963 average annual salary of an associate product manager.

The top three skills for a category manager include strategic sourcing, category strategy and supplier performance. The most important skills for an associate product manager are product management, project management, and user stories.

Category manager vs associate product manager overview

Category ManagerAssociate Product Manager
Yearly salary$102,035$89,963
Hourly rate$49.06$43.25
Growth rate10%10%
Number of jobs108,424107,763
Job satisfaction5-
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

What does an associate product manager do?

An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.

Category manager vs associate product manager salary

Category managers and associate product managers have different pay scales, as shown below.

Category ManagerAssociate Product Manager
Average salary$102,035$89,963
Salary rangeBetween $74,000 And $138,000Between $65,000 And $122,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyMcKinsey & Company IncMeta
Best paying industryManufacturingStart-up

Differences between category manager and associate product manager education

There are a few differences between a category manager and an associate product manager in terms of educational background:

Category ManagerAssociate Product Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Category manager vs associate product manager demographics

Here are the differences between category managers' and associate product managers' demographics:

Category ManagerAssociate Product Manager
Average age3939
Gender ratioMale, 55.7% Female, 44.3%Male, 45.0% Female, 55.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between category manager and associate product manager duties and responsibilities

Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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Associate product manager example responsibilities.

  • Manage e-commerce packaging program, displays and packaging.
  • Lead a cross-functional team to launch the diabetes monitoring product.
  • Manage seven brand categories in the livestock feed and pet feed industries
  • Manage POS analysis to build sales tools, identify trends, and report performance.
  • Manage cross-functional teams to develop and produce new product for Chinese, UK and European markets.
  • Manage the department of a medical diabetes blood glucose manufacturing leader of visual blood glucose test strips.
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Category manager vs associate product manager skills

Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%
Common associate product manager skills
  • Product Management, 9%
  • Project Management, 6%
  • User Stories, 5%
  • Market Research, 5%
  • PowerPoint, 4%
  • Customer Service, 4%

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