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Category manager vs business development manager

The differences between category managers and business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager and a business development manager. Additionally, a category manager has an average salary of $102,035, which is higher than the $100,769 average annual salary of a business development manager.

The top three skills for a category manager include strategic sourcing, category strategy and supplier performance. The most important skills for a business development manager are customer service, CRM, and healthcare.

Category manager vs business development manager overview

Category ManagerBusiness Development Manager
Yearly salary$102,035$100,769
Hourly rate$49.06$48.45
Growth rate10%10%
Number of jobs108,424215,309
Job satisfaction5-
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

What does a business development manager do?

A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.

Category manager vs business development manager salary

Category managers and business development managers have different pay scales, as shown below.

Category ManagerBusiness Development Manager
Average salary$102,035$100,769
Salary rangeBetween $74,000 And $138,000Between $67,000 And $151,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyMcKinsey & Company IncShearman & Sterling
Best paying industryManufacturingFinance

Differences between category manager and business development manager education

There are a few differences between a category manager and a business development manager in terms of educational background:

Category ManagerBusiness Development Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Category manager vs business development manager demographics

Here are the differences between category managers' and business development managers' demographics:

Category ManagerBusiness Development Manager
Average age3939
Gender ratioMale, 55.7% Female, 44.3%Male, 68.6% Female, 31.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between category manager and business development manager duties and responsibilities

Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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Business development manager example responsibilities.

  • Manage Seo of websites and campaigns.
  • Manage the provisioning and implementation of the cloud solutions for different customers.
  • Lead worldwide development for high traffic facilities; markets include Americas, Europe, Asia-Pacific.
  • Manage the global support team and are responsible for cost reduction for the UK ready meals facility.
  • Assist in leading a team of BDM's to achieve revenue, attrition, and value add service goals.
  • Leverage in-depth knowledge of complex manage security solutions as well as extensive technical knowledge of security hardware and software.
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Category manager vs business development manager skills

Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%
Common business development manager skills
  • Customer Service, 8%
  • CRM, 7%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Customer Relationships, 3%
  • Project Management, 3%

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