Category manager vs regional marketing manager

Differences between category manager and regional marketing manager duties and responsibilities

Category manager example responsibilities.

• Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
• Manage and create purchase plans and OTB's.
• Design and manage all BTL plans for the brands.
• Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
• Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
• Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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Regional marketing manager example responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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