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Category manager vs web content manager

The differences between category managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager and a web content manager. Additionally, a category manager has an average salary of $102,035, which is higher than the $74,186 average annual salary of a web content manager.

The top three skills for a category manager include strategic sourcing, category strategy and supplier performance. The most important skills for a web content manager are web content, content management system, and wordpress.

Category manager vs web content manager overview

Category ManagerWeb Content Manager
Yearly salary$102,035$74,186
Hourly rate$49.06$35.67
Growth rate10%10%
Number of jobs108,42461,192
Job satisfaction5-
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

What does a web content manager do?

Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.

Category manager vs web content manager salary

Category managers and web content managers have different pay scales, as shown below.

Category ManagerWeb Content Manager
Average salary$102,035$74,186
Salary rangeBetween $74,000 And $138,000Between $49,000 And $110,000
Highest paying CitySan Francisco, CASan Mateo, CA
Highest paying stateNevadaCalifornia
Best paying companyMcKinsey & Company IncGap Inc.
Best paying industryManufacturingTechnology

Differences between category manager and web content manager education

There are a few differences between a category manager and a web content manager in terms of educational background:

Category ManagerWeb Content Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Category manager vs web content manager demographics

Here are the differences between category managers' and web content managers' demographics:

Category ManagerWeb Content Manager
Average age3939
Gender ratioMale, 55.7% Female, 44.3%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between category manager and web content manager duties and responsibilities

Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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Web content manager example responsibilities.

  • Create and manage content for college website using HTML5, CSS, and Javascript.
  • Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
  • Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
  • Manage social media marketing, including Instagram
  • Develop MBUSA's sites using XML, XSLT and JSP.
  • Design WordPress landing pages for events and promotions.
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Category manager vs web content manager skills

Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%
Common web content manager skills
  • Web Content, 23%
  • Content Management System, 4%
  • WordPress, 4%
  • Google Analytics, 4%
  • Digital Marketing, 4%
  • HTML, 3%

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