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The differences between channel development managers and channel managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a channel development manager, becoming a channel manager takes usually requires 6-8 years. Additionally, a channel development manager has an average salary of $94,149, which is higher than the $87,573 average annual salary of a channel manager.
The top three skills for a channel development manager include channel development, business development and cloud. The most important skills for a channel manager are customer service, CRM, and digital marketing.
| Channel Development Manager | Channel Manager | |
| Yearly salary | $94,149 | $87,573 |
| Hourly rate | $45.26 | $42.10 |
| Growth rate | 10% | 5% |
| Number of jobs | 116,224 | 106,753 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
Channel development managers somewhat become the link between businesses and customers. Their duties include the recruitment of candidates, create resources to reach the market, and of course to manage or teach other channel managers. A channel developer job requires one to have some formal qualifications and education, typically a bachelor's degree in business, marketing, or any related field, and a minimum of five years of sales, marketing, and management experience. You should emphasize skills in communication, organization, and developing messaging strategies as developing relationships with all channel partners is necessary.
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
Channel development managers and channel managers have different pay scales, as shown below.
| Channel Development Manager | Channel Manager | |
| Average salary | $94,149 | $87,573 |
| Salary range | Between $64,000 And $136,000 | Between $63,000 And $121,000 |
| Highest paying City | Sacramento, CA | Sunnyvale, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Start-up | Professional |
There are a few differences between a channel development manager and a channel manager in terms of educational background:
| Channel Development Manager | Channel Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between channel development managers' and channel managers' demographics:
| Channel Development Manager | Channel Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 69.7% Female, 30.3% | Male, 70.1% Female, 29.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |