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The differences between channel marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $53,285 average annual salary of a channel marketing specialist.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Channel Marketing Specialist | Digital Marketing Specialist | |
| Yearly salary | $53,285 | $60,359 |
| Hourly rate | $25.62 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Channel marketing specialists and digital marketing specialists have different pay scales, as shown below.
| Channel Marketing Specialist | Digital Marketing Specialist | |
| Average salary | $53,285 | $60,359 |
| Salary range | Between $37,000 And $75,000 | Between $44,000 And $81,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Microsoft | Meta |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a channel marketing specialist and a digital marketing specialist in terms of educational background:
| Channel Marketing Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and digital marketing specialists' demographics:
| Channel Marketing Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |