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The differences between channel marketing specialists and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a marketing and sales associate. Additionally, a channel marketing specialist has an average salary of $53,285, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Channel Marketing Specialist | Marketing And Sales Associate | |
| Yearly salary | $53,285 | $45,665 |
| Hourly rate | $25.62 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Channel marketing specialists and marketing and sales associates have different pay scales, as shown below.
| Channel Marketing Specialist | Marketing And Sales Associate | |
| Average salary | $53,285 | $45,665 |
| Salary range | Between $37,000 And $75,000 | Between $30,000 And $69,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Microsoft | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a channel marketing specialist and a marketing and sales associate in terms of educational background:
| Channel Marketing Specialist | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and marketing and sales associates' demographics:
| Channel Marketing Specialist | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |