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Channel marketing specialist vs marketing and sales coordinator

The differences between channel marketing specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a marketing and sales coordinator. Additionally, a channel marketing specialist has an average salary of $53,285, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Channel marketing specialist vs marketing and sales coordinator overview

Channel Marketing SpecialistMarketing And Sales Coordinator
Yearly salary$53,285$45,306
Hourly rate$25.62$21.78
Growth rate19%19%
Number of jobs82,14589,923
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a channel marketing specialist do?

Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Channel marketing specialist vs marketing and sales coordinator salary

Channel marketing specialists and marketing and sales coordinators have different pay scales, as shown below.

Channel Marketing SpecialistMarketing And Sales Coordinator
Average salary$53,285$45,306
Salary rangeBetween $37,000 And $75,000Between $33,000 And $61,000
Highest paying CitySeattle, WAAlameda, CA
Highest paying stateWashingtonDelaware
Best paying companyMicrosoftAIG
Best paying industryManufacturingProfessional

Differences between channel marketing specialist and marketing and sales coordinator education

There are a few differences between a channel marketing specialist and a marketing and sales coordinator in terms of educational background:

Channel Marketing SpecialistMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Channel marketing specialist vs marketing and sales coordinator demographics

Here are the differences between channel marketing specialists' and marketing and sales coordinators' demographics:

Channel Marketing SpecialistMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 41.0% Female, 59.0%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between channel marketing specialist and marketing and sales coordinator duties and responsibilities

Channel marketing specialist example responsibilities.

  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Train new hires to use CRM software.
  • Develop online customer acquisition campaigns, analyzing business needs and plans, providing ROI analysis of programs.
  • Execute merchandising strategies for top national & key accounts including kiosk/end cap development, signage & POS.
  • Launch and deploy Siebel CRM system including issue tracking and resolution, requirements gathering, and system testing.
  • Work cross-functionally with graphic design and brand teams to create POS and other marketing displays for major retail accounts.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Channel marketing specialist vs marketing and sales coordinator skills

Common channel marketing specialist skills
  • Channel Marketing, 17%
  • Digital Marketing, 14%
  • Marketing Campaigns, 6%
  • SEO, 5%
  • Email Marketing, 5%
  • ROI, 4%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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