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The differences between channel marketing specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a marketing and sales coordinator. Additionally, a channel marketing specialist has an average salary of $53,285, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Channel Marketing Specialist | Marketing And Sales Coordinator | |
| Yearly salary | $53,285 | $45,306 |
| Hourly rate | $25.62 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Channel marketing specialists and marketing and sales coordinators have different pay scales, as shown below.
| Channel Marketing Specialist | Marketing And Sales Coordinator | |
| Average salary | $53,285 | $45,306 |
| Salary range | Between $37,000 And $75,000 | Between $33,000 And $61,000 |
| Highest paying City | Seattle, WA | Alameda, CA |
| Highest paying state | Washington | Delaware |
| Best paying company | Microsoft | AIG |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a channel marketing specialist and a marketing and sales coordinator in terms of educational background:
| Channel Marketing Specialist | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and marketing and sales coordinators' demographics:
| Channel Marketing Specialist | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |