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The differences between channel marketing specialists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a channel marketing specialist, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $53,285 average annual salary of a channel marketing specialist.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Channel Marketing Specialist | Marketing Manager | |
| Yearly salary | $53,285 | $104,550 |
| Hourly rate | $25.62 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,145 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Channel marketing specialists and marketing managers have different pay scales, as shown below.
| Channel Marketing Specialist | Marketing Manager | |
| Average salary | $53,285 | $104,550 |
| Salary range | Between $37,000 And $75,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Microsoft | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a channel marketing specialist and a marketing manager in terms of educational background:
| Channel Marketing Specialist | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and marketing managers' demographics:
| Channel Marketing Specialist | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |