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The differences between channel marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $53,285 average annual salary of a channel marketing specialist.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Channel Marketing Specialist | Marketing & Sales Specialist | |
| Yearly salary | $53,285 | $54,214 |
| Hourly rate | $25.62 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Channel marketing specialists and marketing & sales specialists have different pay scales, as shown below.
| Channel Marketing Specialist | Marketing & Sales Specialist | |
| Average salary | $53,285 | $54,214 |
| Salary range | Between $37,000 And $75,000 | Between $37,000 And $78,000 |
| Highest paying City | Seattle, WA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Microsoft | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Telecommunication |
There are a few differences between a channel marketing specialist and a marketing & sales specialist in terms of educational background:
| Channel Marketing Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and marketing & sales specialists' demographics:
| Channel Marketing Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |