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The differences between channel marketing specialists and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $53,285 average annual salary of a channel marketing specialist.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Channel Marketing Specialist | Senior Marketing Analyst | |
| Yearly salary | $53,285 | $83,321 |
| Hourly rate | $25.62 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Channel marketing specialists and senior marketing analysts have different pay scales, as shown below.
| Channel Marketing Specialist | Senior Marketing Analyst | |
| Average salary | $53,285 | $83,321 |
| Salary range | Between $37,000 And $75,000 | Between $63,000 And $109,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Microsoft | Credit Karma |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a channel marketing specialist and a senior marketing analyst in terms of educational background:
| Channel Marketing Specialist | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and senior marketing analysts' demographics:
| Channel Marketing Specialist | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |