Commercial marketing specialist vs business development director

Differences between commercial marketing specialist and business development director duties and responsibilities

Commercial marketing specialist example responsibilities.

• Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
• Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
• Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

Business development director example responsibilities.

• Create and manage business development, government affairs and public relations initiatives to achieve growth objectives for this correctional healthcare company.
• Achieve access to SVP level resulting in significant new business.
• Manage network services, e-ticketing and packaging solutions, CRM solutions, message management, and e-provisioning/identity management/security solutions.
• Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
• Track all sales and marketing activities using a CRM program and analyze data to optimize business development approach and management
• Collaborate with the marketing team to ensure laser focuse messages at all conferences and trade shows ensuring competitive logistics solution offerings.
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