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Commercial marketing specialist vs business development manager

The differences between commercial marketing specialists and business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a commercial marketing specialist and a business development manager. Additionally, a business development manager has an average salary of $100,769, which is higher than the $75,494 average annual salary of a commercial marketing specialist.

The top three skills for a commercial marketing specialist include market research, marketing campaigns and CRM. The most important skills for a business development manager are customer service, CRM, and healthcare.

Commercial marketing specialist vs business development manager overview

Commercial Marketing SpecialistBusiness Development Manager
Yearly salary$75,494$100,769
Hourly rate$36.30$48.45
Growth rate10%10%
Number of jobs100,969215,309
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 74%
Average age3939
Years of experience1010

Commercial marketing specialist vs business development manager salary

Commercial marketing specialists and business development managers have different pay scales, as shown below.

Commercial Marketing SpecialistBusiness Development Manager
Average salary$75,494$100,769
Salary rangeBetween $43,000 And $130,000Between $67,000 And $151,000
Highest paying CityRoseville, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyAcadia PharmaceuticalsShearman & Sterling
Best paying industryPharmaceuticalFinance

Differences between commercial marketing specialist and business development manager education

There are a few differences between a commercial marketing specialist and a business development manager in terms of educational background:

Commercial Marketing SpecialistBusiness Development Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Commercial marketing specialist vs business development manager demographics

Here are the differences between commercial marketing specialists' and business development managers' demographics:

Commercial Marketing SpecialistBusiness Development Manager
Average age3939
Gender ratioMale, 39.5% Female, 60.5%Male, 68.6% Female, 31.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between commercial marketing specialist and business development manager duties and responsibilities

Commercial marketing specialist example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
  • Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

Business development manager example responsibilities.

  • Manage Seo of websites and campaigns.
  • Manage the provisioning and implementation of the cloud solutions for different customers.
  • Lead worldwide development for high traffic facilities; markets include Americas, Europe, Asia-Pacific.
  • Manage the global support team and are responsible for cost reduction for the UK ready meals facility.
  • Assist in leading a team of BDM's to achieve revenue, attrition, and value add service goals.
  • Leverage in-depth knowledge of complex manage security solutions as well as extensive technical knowledge of security hardware and software.
  • Show more

Commercial marketing specialist vs business development manager skills

Common commercial marketing specialist skills
  • Market Research, 18%
  • Marketing Campaigns, 17%
  • CRM, 16%
  • Market Trends, 12%
  • Lead Generation, 10%
  • SEO, 9%
Common business development manager skills
  • Customer Service, 8%
  • CRM, 7%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Customer Relationships, 3%
  • Project Management, 3%

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