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Commercial marketing specialist vs head of marketing

The differences between commercial marketing specialists and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a commercial marketing specialist and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $75,494 average annual salary of a commercial marketing specialist.

The top three skills for a commercial marketing specialist include market research, marketing campaigns and CRM. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Commercial marketing specialist vs head of marketing overview

Commercial Marketing SpecialistHead Of Marketing
Yearly salary$75,494$137,829
Hourly rate$36.30$66.26
Growth rate10%10%
Number of jobs100,96992,557
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Average age3939
Years of experience1010

Commercial marketing specialist vs head of marketing salary

Commercial marketing specialists and heads of marketing have different pay scales, as shown below.

Commercial Marketing SpecialistHead Of Marketing
Average salary$75,494$137,829
Salary rangeBetween $43,000 And $130,000Between $93,000 And $203,000
Highest paying CityRoseville, CASeattle, WA
Highest paying stateCaliforniaWashington
Best paying companyAcadia PharmaceuticalsMeta
Best paying industryPharmaceuticalMedia

Differences between commercial marketing specialist and head of marketing education

There are a few differences between a commercial marketing specialist and a head of marketing in terms of educational background:

Commercial Marketing SpecialistHead Of Marketing
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Commercial marketing specialist vs head of marketing demographics

Here are the differences between commercial marketing specialists' and heads of marketing' demographics:

Commercial Marketing SpecialistHead Of Marketing
Average age3939
Gender ratioMale, 39.5% Female, 60.5%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between commercial marketing specialist and head of marketing duties and responsibilities

Commercial marketing specialist example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
  • Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

Head of marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Establish and maintain a dashboard of key sales and operational metrics (KPIs).
  • Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
  • Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
  • Create PowerPoint audio and video presentations.
  • Track and analyze program effectiveness to determine ROI and prioritize resources.
  • Show more

Commercial marketing specialist vs head of marketing skills

Common commercial marketing specialist skills
  • Market Research, 18%
  • Marketing Campaigns, 17%
  • CRM, 16%
  • Market Trends, 12%
  • Lead Generation, 10%
  • SEO, 9%
Common head of marketing skills
  • Digital Marketing, 12%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 4%
  • KPIs, 3%
  • Channel Marketing, 3%
  • Google Analytics, 3%

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