Commercial marketing specialist vs marketing manager

Differences between commercial marketing specialist and marketing manager duties and responsibilities

Commercial marketing specialist example responsibilities.

• Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
• Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
• Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

Marketing manager example responsibilities.

• Utilize SalesForce database to update contacts and prospect new leads.
• Manage account process from RFP to full execution of campaign in its entirety.
• Manage agency partners to develop target print media, sampling programs, POS, merchandising.
• Manage redesign of four bank websites and implementation of new content management system (CMS . )
• Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
• Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
Show more