Commercial marketing specialist vs marketing manager/project manager

Differences between commercial marketing specialist and marketing manager/project manager duties and responsibilities

Commercial marketing specialist example responsibilities.

• Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
• Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
• Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

Marketing manager/project manager example responsibilities.

• Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
• Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
• Define and program manage nurture campaigns utilizing CRM database.
• Manage sensitive digital and print archives of value historic and current photography.
• Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
• Assist in developing websites by writing HTML5, CSS, and JavaScript code.
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