Commercial marketing specialist vs sales and marketing manager

Differences between commercial marketing specialist and sales and marketing manager duties and responsibilities

Commercial marketing specialist example responsibilities.

• Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
• Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
• Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

Sales and marketing manager example responsibilities.

• Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
• Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
• Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
• Review draft and submit RFP responses and manage follow-up communications.
• Design marketing and advertising collateral, manage company website, SEO and social media
• Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
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