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The differences between consumer marketing managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and a marketing communications manager. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Consumer Marketing Manager | Marketing Communications Manager | |
| Yearly salary | $105,208 | $84,146 |
| Hourly rate | $50.58 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Consumer marketing managers and marketing communications managers have different pay scales, as shown below.
| Consumer Marketing Manager | Marketing Communications Manager | |
| Average salary | $105,208 | $84,146 |
| Salary range | Between $78,000 And $141,000 | Between $60,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | Boston Consulting Group |
| Best paying industry | Technology | Finance |
There are a few differences between a consumer marketing manager and a marketing communications manager in terms of educational background:
| Consumer Marketing Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 80% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and marketing communications managers' demographics:
| Consumer Marketing Manager | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |