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The differences between consumer marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and a marketing program manager. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Consumer Marketing Manager | Marketing Program Manager | |
| Yearly salary | $105,208 | $86,807 |
| Hourly rate | $50.58 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Consumer marketing managers and marketing program managers have different pay scales, as shown below.
| Consumer Marketing Manager | Marketing Program Manager | |
| Average salary | $105,208 | $86,807 |
| Salary range | Between $78,000 And $141,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Transportation |
There are a few differences between a consumer marketing manager and a marketing program manager in terms of educational background:
| Consumer Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and marketing program managers' demographics:
| Consumer Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |