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The differences between consumer marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $105,208 average annual salary of a consumer marketing manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Consumer Marketing Manager | Product Marketing Manager | |
| Yearly salary | $105,208 | $112,220 |
| Hourly rate | $50.58 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Consumer marketing managers and product marketing managers have different pay scales, as shown below.
| Consumer Marketing Manager | Product Marketing Manager | |
| Average salary | $105,208 | $112,220 |
| Salary range | Between $78,000 And $141,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Technology | Technology |
There are a few differences between a consumer marketing manager and a product marketing manager in terms of educational background:
| Consumer Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and product marketing managers' demographics:
| Consumer Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |