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The differences between consumer marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $105,208 average annual salary of a consumer marketing manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Consumer Marketing Manager | Senior Manager Of Marketing | |
| Yearly salary | $105,208 | $118,350 |
| Hourly rate | $50.58 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Consumer marketing managers and senior managers of marketing have different pay scales, as shown below.
| Consumer Marketing Manager | Senior Manager Of Marketing | |
| Average salary | $105,208 | $118,350 |
| Salary range | Between $78,000 And $141,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a consumer marketing manager and a senior manager of marketing in terms of educational background:
| Consumer Marketing Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and senior managers of marketing' demographics:
| Consumer Marketing Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |