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Content director vs content creator

The differences between content directors and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content director, becoming a content creator takes usually requires 2-4 years. Additionally, a content director has an average salary of $130,468, which is higher than the $61,988 average annual salary of a content creator.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a content creator are content creation, instagram, and digital content.

Content director vs content creator overview

Content DirectorContent Creator
Yearly salary$130,468$61,988
Hourly rate$62.73$29.80
Growth rate10%13%
Number of jobs48,9919,142
Job satisfaction4-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3937
Years of experience104

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does a content creator do?

A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.

Content director vs content creator salary

Content directors and content creators have different pay scales, as shown below.

Content DirectorContent Creator
Average salary$130,468$61,988
Salary rangeBetween $89,000 And $190,000Between $38,000 And $99,000
Highest paying CityProvidence, RISeattle, WA
Highest paying stateRhode IslandWashington
Best paying companyMetaGoogle
Best paying industryInternetInternet

Differences between content director and content creator education

There are a few differences between a content director and a content creator in terms of educational background:

Content DirectorContent Creator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaHarvard University

Content director vs content creator demographics

Here are the differences between content directors' and content creators' demographics:

Content DirectorContent Creator
Average age3937
Gender ratioMale, 58.6% Female, 41.4%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4%
LGBT Percentage10%9%

Differences between content director and content creator duties and responsibilities

Content director example responsibilities.

  • Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Oversee submission, editing and revision of articles for publication through WordPress.
  • Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
  • Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
  • Show more

Content creator example responsibilities.

  • Manage sales through Etsy and Facebook
  • Manage social media (Facebook & Pinterest).
  • Manage the company website and online store and run the social media platform.
  • Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.
  • Manage blog publishing calendar using SharePoint.
  • Maintain and produce content on social media accounts like Facebook, Instagram, and YouTube.
  • Show more

Content director vs content creator skills

Common content director skills
  • Digital Marketing, 12%
  • Content Strategy, 10%
  • Content Development, 7%
  • Content Marketing, 6%
  • Digital Content, 6%
  • Content Creation, 5%
Common content creator skills
  • Content Creation, 6%
  • Instagram, 5%
  • Digital Content, 5%
  • Clips, 4%
  • Digital Marketing, 4%
  • Photography, 4%

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