Content marketing manager vs marketing program manager

The differences between content marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $84,566 average annual salary of a content marketing manager.

The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Content marketing manager vs marketing program manager overview

	Content Marketing Manager	Marketing Program Manager
Yearly salary	$84,566	$86,807
Hourly rate	$40.66	$41.73
Growth rate	10%	10%
Number of jobs	120,350	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a content marketing manager do?

A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Content marketing manager vs marketing program manager salary

Content marketing managers and marketing program managers have different pay scales, as shown below.

	Content Marketing Manager	Marketing Program Manager
Average salary	$84,566	$86,807
Salary range	Between $65,000 And $108,000	Between $64,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Meta	Meta
Best paying industry	Finance	Transportation

Differences between content marketing manager and marketing program manager education

There are a few differences between a content marketing manager and a marketing program manager in terms of educational background:

	Content Marketing Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Content marketing manager vs marketing program manager demographics

Here are the differences between content marketing managers' and marketing program managers' demographics:

	Content Marketing Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 40.0% Female, 60.0%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between content marketing manager and marketing program manager duties and responsibilities

Content marketing manager example responsibilities.

Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
Manage social media outreach, including Pinterest.
Develop and manage content and reporting across several channels including web, Facebook and email.
Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
Manage editorial aspects of product category pages including research, writing, editing, and proofreading.
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Content marketing manager vs marketing program manager skills

Common content marketing manager skills

Content Marketing, 12%
Digital Marketing, 9%
WordPress, 6%
Project Management, 5%
Content Strategy, 4%
B2B Marketing, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Content Marketing Manager
Content Marketing Manager vs Marketing Program Manager

Updated January 8, 2025

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