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The differences between content marketing managers and marketing technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content marketing manager, becoming a marketing technician takes usually requires 4-6 years. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $84,566 average annual salary of a content marketing manager.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a marketing technician are digital marketing, b testing, and CRM.
| Content Marketing Manager | Marketing Technician | |
| Yearly salary | $84,566 | $87,649 |
| Hourly rate | $40.66 | $42.14 |
| Growth rate | 10% | 19% |
| Number of jobs | 120,350 | 79,196 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 67% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
Content marketing managers and marketing technicians have different pay scales, as shown below.
| Content Marketing Manager | Marketing Technician | |
| Average salary | $84,566 | $87,649 |
| Salary range | Between $65,000 And $108,000 | Between $57,000 And $134,000 |
| Highest paying City | San Francisco, CA | Dover, DE |
| Highest paying state | Rhode Island | Delaware |
| Best paying company | Meta | Microsoft |
| Best paying industry | Finance | Energy |
There are a few differences between a content marketing manager and a marketing technician in terms of educational background:
| Content Marketing Manager | Marketing Technician | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 67% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and marketing technicians' demographics:
| Content Marketing Manager | Marketing Technician | |
| Average age | 39 | 37 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 59.0% Female, 41.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |