Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between content specialists and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist and a marketing assistant. Additionally, a content specialist has an average salary of $66,018, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a content specialist include customer service, digital marketing and wordpress. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Content Specialist | Marketing Assistant | |
| Yearly salary | $66,018 | $39,442 |
| Hourly rate | $31.74 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 40,346 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Content specialists and marketing assistants have different pay scales, as shown below.
| Content Specialist | Marketing Assistant | |
| Average salary | $66,018 | $39,442 |
| Salary range | Between $52,000 And $83,000 | Between $28,000 And $55,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Meta | |
| Best paying industry | Health Care | Finance |
There are a few differences between a content specialist and a marketing assistant in terms of educational background:
| Content Specialist | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists' and marketing assistants' demographics:
| Content Specialist | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.0% Female, 57.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |