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The differences between content specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist and a marketing coordinator. Additionally, a content specialist has an average salary of $66,018, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a content specialist include customer service, digital marketing and wordpress. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Content Specialist | Marketing Coordinator | |
| Yearly salary | $66,018 | $48,326 |
| Hourly rate | $31.74 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 40,346 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Content specialists and marketing coordinators have different pay scales, as shown below.
| Content Specialist | Marketing Coordinator | |
| Average salary | $66,018 | $48,326 |
| Salary range | Between $52,000 And $83,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Meta | Keller Williams Capital Properties |
| Best paying industry | Health Care | Technology |
There are a few differences between a content specialist and a marketing coordinator in terms of educational background:
| Content Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists' and marketing coordinators' demographics:
| Content Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.0% Female, 57.0% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |