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The differences between content specialists-marketing and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a content specialist-marketing, becoming a content writer takes usually requires 1-2 years. Additionally, a content writer has an average salary of $58,918, which is higher than the $56,939 average annual salary of a content specialist-marketing.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a content writer are digital marketing, wordpress, and web content.
| Content Specialist-Marketing | Content Writer | |
| Yearly salary | $56,939 | $58,918 |
| Hourly rate | $27.37 | $28.33 |
| Growth rate | 19% | 4% |
| Number of jobs | 87,366 | 19,621 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
Content specialists-marketing and content writers have different pay scales, as shown below.
| Content Specialist-Marketing | Content Writer | |
| Average salary | $56,939 | $58,918 |
| Salary range | Between $41,000 And $77,000 | Between $40,000 And $84,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Vista Equity Partners | Cisco |
| Best paying industry | Technology | Finance |
There are a few differences between a content specialist-marketing and a content writer in terms of educational background:
| Content Specialist-Marketing | Content Writer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | University of Georgia | Massachusetts Institute of Technology |
Here are the differences between content specialists-marketing' and content writers' demographics:
| Content Specialist-Marketing | Content Writer | |
| Average age | 37 | 42 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 39.8% Female, 60.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |