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The differences between content specialists-marketing and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist-marketing and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $56,939 average annual salary of a content specialist-marketing.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Content Specialist-Marketing | Product Specialist | |
| Yearly salary | $56,939 | $85,932 |
| Hourly rate | $27.37 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,366 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Content specialists-marketing and product specialists have different pay scales, as shown below.
| Content Specialist-Marketing | Product Specialist | |
| Average salary | $56,939 | $85,932 |
| Salary range | Between $41,000 And $77,000 | Between $56,000 And $130,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Vista Equity Partners | ByteDance |
| Best paying industry | Technology | Technology |
There are a few differences between a content specialist-marketing and a product specialist in terms of educational background:
| Content Specialist-Marketing | Product Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 64% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists-marketing' and product specialists' demographics:
| Content Specialist-Marketing | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |