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Coordinator of email marketing vs marketing assistant

The differences between coordinators of email marketing and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing assistant. Additionally, a coordinator of email marketing has an average salary of $50,047, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Coordinator of email marketing vs marketing assistant overview

Coordinator Of Email MarketingMarketing Assistant
Yearly salary$50,047$39,442
Hourly rate$24.06$18.96
Growth rate19%19%
Number of jobs81,90077,611
Job satisfaction-3
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Average age3737
Years of experience66

What does a coordinator of email marketing do?

An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Coordinator of email marketing vs marketing assistant salary

Coordinators of email marketing and marketing assistants have different pay scales, as shown below.

Coordinator Of Email MarketingMarketing Assistant
Average salary$50,047$39,442
Salary rangeBetween $32,000 And $75,000Between $28,000 And $55,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-Google
Best paying industry-Finance

Differences between coordinator of email marketing and marketing assistant education

There are a few differences between a coordinator of email marketing and a marketing assistant in terms of educational background:

Coordinator Of Email MarketingMarketing Assistant
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Coordinator of email marketing vs marketing assistant demographics

Here are the differences between coordinators of email marketing' and marketing assistants' demographics:

Coordinator Of Email MarketingMarketing Assistant
Average age3737
Gender ratioMale, 39.0% Female, 61.0%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between coordinator of email marketing and marketing assistant duties and responsibilities

Coordinator of email marketing example responsibilities.

  • Lead email QA & segmentation to execute and launch campaigns on tight marketing deadlines.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Design email templates on DreamWeaver and fine-tune it with HTML, and CSS.
  • Optimize emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
  • Review HTML code in email to locate broken links.
  • Support CRM campaigns by facilitating the construction and launch of client emails to target audiences.
  • Show more

Marketing assistant example responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show more

Coordinator of email marketing vs marketing assistant skills

Common coordinator of email marketing skills
  • Email Marketing, 20%
  • Digital Marketing, 10%
  • Marketing Campaigns, 7%
  • Salesforce, 5%
  • Salesforce Marketing Cloud, 5%
  • A/B, 5%
Common marketing assistant skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%

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