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The differences between coordinators of email marketing and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing assistant. Additionally, a coordinator of email marketing has an average salary of $50,047, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Coordinator Of Email Marketing | Marketing Assistant | |
| Yearly salary | $50,047 | $39,442 |
| Hourly rate | $24.06 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,900 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Coordinators of email marketing and marketing assistants have different pay scales, as shown below.
| Coordinator Of Email Marketing | Marketing Assistant | |
| Average salary | $50,047 | $39,442 |
| Salary range | Between $32,000 And $75,000 | Between $28,000 And $55,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | |
| Best paying industry | - | Finance |
There are a few differences between a coordinator of email marketing and a marketing assistant in terms of educational background:
| Coordinator Of Email Marketing | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and marketing assistants' demographics:
| Coordinator Of Email Marketing | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |