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The differences between coordinators of email marketing and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $50,047 average annual salary of a coordinator of email marketing.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Coordinator Of Email Marketing | Marketing Consultant | |
| Yearly salary | $50,047 | $70,593 |
| Hourly rate | $24.06 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,900 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Coordinators of email marketing and marketing consultants have different pay scales, as shown below.
| Coordinator Of Email Marketing | Marketing Consultant | |
| Average salary | $50,047 | $70,593 |
| Salary range | Between $32,000 And $75,000 | Between $44,000 And $112,000 |
| Highest paying City | - | Wilmington, DE |
| Highest paying state | - | Delaware |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a coordinator of email marketing and a marketing consultant in terms of educational background:
| Coordinator Of Email Marketing | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and marketing consultants' demographics:
| Coordinator Of Email Marketing | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |