Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between coordinators of email marketing and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing coordinator. Additionally, a coordinator of email marketing has an average salary of $50,047, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Coordinator Of Email Marketing | Marketing Coordinator | |
| Yearly salary | $50,047 | $48,326 |
| Hourly rate | $24.06 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,900 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Coordinators of email marketing and marketing coordinators have different pay scales, as shown below.
| Coordinator Of Email Marketing | Marketing Coordinator | |
| Average salary | $50,047 | $48,326 |
| Salary range | Between $32,000 And $75,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a coordinator of email marketing and a marketing coordinator in terms of educational background:
| Coordinator Of Email Marketing | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and marketing coordinators' demographics:
| Coordinator Of Email Marketing | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |