Customer program manager vs brand manager

The differences between customer program managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer program manager and a brand manager. Additionally, a customer program manager has an average salary of $105,176, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a customer program manager include customer service, project management and program management. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Customer program manager vs brand manager overview

	Customer Program Manager	Brand Manager
Yearly salary	$105,176	$97,789
Hourly rate	$50.57	$47.01
Growth rate	10%	10%
Number of jobs	204,418	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a customer program manager do?

A customer program manager is responsible for maintaining healthy business relationships with clients and customers. Customer program managers supervise the overall project process of product management and ensure that the services strictly adhere to the customers' needs. A customer program manager identifies business opportunities by analyzing the current market trends to generate more resources for the business and increase revenues. They lead the program's concepts, manage the allocation of budget, and deliver high-quality outputs to the market.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Customer program manager vs brand manager salary

Customer program managers and brand managers have different pay scales, as shown below.

	Customer Program Manager	Brand Manager
Average salary	$105,176	$97,789
Salary range	Between $76,000 And $145,000	Between $72,000 And $131,000
Highest paying City	Seattle, WA	Parsippany-Troy Hills, NJ
Highest paying state	Washington	Rhode Island
Best paying company	Meta	Meta
Best paying industry	Telecommunication	Manufacturing

Differences between customer program manager and brand manager education

There are a few differences between a customer program manager and a brand manager in terms of educational background:

	Customer Program Manager	Brand Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Customer program manager vs brand manager demographics

Here are the differences between customer program managers' and brand managers' demographics:

	Customer Program Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between customer program manager and brand manager duties and responsibilities

Customer program manager example responsibilities.

Manage low volume parts to PPAP requirements within on site manufacturing facility.
Assist in developing a custom MRP database to help manage the variety of documents.
Lead APQP launch teams and assist with engineering, quality, customer service, financial and manufacturing.
Manage source business through development and into production utilizing APQP process.
Manage the ERP implementation and integration with existing software for new corporate acquisitions.
Manage cross-functional teams including global communications, product/parts replacements, logistics and hardware fulfillment, warranty, and escalations.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Customer program manager vs brand manager skills

Common customer program manager skills

Customer Service, 15%
Project Management, 12%
Program Management, 12%
CRM, 4%
Customer Feedback, 4%
Process Improvement, 4%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

Customer Program Manager vs. similar jobs

Customer Program Manager related careers

Customer Program Manager related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Customer Program Manager
Customer Program Manager vs Brand Manager

Updated January 8, 2025

Browse executive management jobs