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The differences between customer program managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer program manager and a marketing manager. Additionally, a customer program manager has an average salary of $105,176, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a customer program manager include customer service, project management and program management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Customer Program Manager | Marketing Manager | |
| Yearly salary | $105,176 | $104,550 |
| Hourly rate | $50.57 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 204,418 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer program manager is responsible for maintaining healthy business relationships with clients and customers. Customer program managers supervise the overall project process of product management and ensure that the services strictly adhere to the customers' needs. A customer program manager identifies business opportunities by analyzing the current market trends to generate more resources for the business and increase revenues. They lead the program's concepts, manage the allocation of budget, and deliver high-quality outputs to the market.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Customer program managers and marketing managers have different pay scales, as shown below.
| Customer Program Manager | Marketing Manager | |
| Average salary | $105,176 | $104,550 |
| Salary range | Between $76,000 And $145,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Telecommunication | Technology |
There are a few differences between a customer program manager and a marketing manager in terms of educational background:
| Customer Program Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer program managers' and marketing managers' demographics:
| Customer Program Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.5% Female, 40.5% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |