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Customer program manager vs media manager

The differences between customer program managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer program manager and a media manager. Additionally, a customer program manager has an average salary of $105,176, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a customer program manager include customer service, project management and program management. The most important skills for a media manager are digital marketing, kpis, and media planning.

Customer program manager vs media manager overview

Customer Program ManagerMedia Manager
Yearly salary$105,176$96,475
Hourly rate$50.57$46.38
Growth rate10%10%
Number of jobs204,418110,888
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a customer program manager do?

A customer program manager is responsible for maintaining healthy business relationships with clients and customers. Customer program managers supervise the overall project process of product management and ensure that the services strictly adhere to the customers' needs. A customer program manager identifies business opportunities by analyzing the current market trends to generate more resources for the business and increase revenues. They lead the program's concepts, manage the allocation of budget, and deliver high-quality outputs to the market.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Customer program manager vs media manager salary

Customer program managers and media managers have different pay scales, as shown below.

Customer Program ManagerMedia Manager
Average salary$105,176$96,475
Salary rangeBetween $76,000 And $145,000Between $66,000 And $140,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyMetaMeta
Best paying industryTelecommunicationAutomotive

Differences between customer program manager and media manager education

There are a few differences between a customer program manager and a media manager in terms of educational background:

Customer Program ManagerMedia Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Customer program manager vs media manager demographics

Here are the differences between customer program managers' and media managers' demographics:

Customer Program ManagerMedia Manager
Average age3939
Gender ratioMale, 59.5% Female, 40.5%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between customer program manager and media manager duties and responsibilities

Customer program manager example responsibilities.

  • Manage low volume parts to PPAP requirements within on site manufacturing facility.
  • Assist in developing a custom MRP database to help manage the variety of documents.
  • Lead APQP launch teams and assist with engineering, quality, customer service, financial and manufacturing.
  • Manage source business through development and into production utilizing APQP process.
  • Manage the ERP implementation and integration with existing software for new corporate acquisitions.
  • Manage cross-functional teams including global communications, product/parts replacements, logistics and hardware fulfillment, warranty, and escalations.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Customer program manager vs media manager skills

Common customer program manager skills
  • Customer Service, 15%
  • Project Management, 12%
  • Program Management, 12%
  • CRM, 4%
  • Customer Feedback, 4%
  • Process Improvement, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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