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The differences between digital account executives and account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital account executive, becoming an account manager takes usually requires 6-8 years. Additionally, an account manager has an average salary of $68,535, which is higher than the $54,225 average annual salary of a digital account executive.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for an account manager are customer service, account management, and healthcare.
| Digital Account Executive | Account Manager | |
| Yearly salary | $54,225 | $68,535 |
| Hourly rate | $26.07 | $32.95 |
| Growth rate | -8% | 5% |
| Number of jobs | 115,671 | 152,261 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 70% |
| Average age | 44 | 46 |
| Years of experience | 4 | 8 |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.
Digital account executives and account managers have different pay scales, as shown below.
| Digital Account Executive | Account Manager | |
| Average salary | $54,225 | $68,535 |
| Salary range | Between $31,000 And $93,000 | Between $42,000 And $110,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Databricks | NVIDIA |
| Best paying industry | Technology | Technology |
There are a few differences between a digital account executive and an account manager in terms of educational background:
| Digital Account Executive | Account Manager | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between digital account executives' and account managers' demographics:
| Digital Account Executive | Account Manager | |
| Average age | 44 | 46 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 54.8% Female, 45.2% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |