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The differences between digital account executives and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital account executive and a media consultant. Additionally, a digital account executive has an average salary of $54,225, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for a media consultant are website development, facebook, and twitter.
| Digital Account Executive | Media Consultant | |
| Yearly salary | $54,225 | $53,443 |
| Hourly rate | $26.07 | $25.69 |
| Growth rate | -8% | 8% |
| Number of jobs | 115,671 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 77% |
| Average age | 44 | 42 |
| Years of experience | 4 | 4 |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Digital account executives and media consultants have different pay scales, as shown below.
| Digital Account Executive | Media Consultant | |
| Average salary | $54,225 | $53,443 |
| Salary range | Between $31,000 And $93,000 | Between $32,000 And $89,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New York | Washington |
| Best paying company | Databricks | iHeartMedia |
| Best paying industry | Technology | - |
There are a few differences between a digital account executive and a media consultant in terms of educational background:
| Digital Account Executive | Media Consultant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 77% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between digital account executives' and media consultants' demographics:
| Digital Account Executive | Media Consultant | |
| Average age | 44 | 42 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |