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The differences between digital account managers and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a category manager. Additionally, a category manager has an average salary of $102,035, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.
| Digital Account Manager | Category Manager | |
| Yearly salary | $63,612 | $102,035 |
| Hourly rate | $30.58 | $49.06 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,790 | 108,424 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.
Digital account managers and category managers have different pay scales, as shown below.
| Digital Account Manager | Category Manager | |
| Average salary | $63,612 | $102,035 |
| Salary range | Between $47,000 And $85,000 | Between $74,000 And $138,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Verizon Communications | McKinsey & Company Inc |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital account manager and a category manager in terms of educational background:
| Digital Account Manager | Category Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 74% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital account managers' and category managers' demographics:
| Digital Account Manager | Category Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |