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Digital account manager vs content manager

The differences between digital account managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a content manager. Additionally, a content manager has an average salary of $75,124, which is higher than the $63,612 average annual salary of a digital account manager.

The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Digital account manager vs content manager overview

Digital Account ManagerContent Manager
Yearly salary$63,612$75,124
Hourly rate$30.58$36.12
Growth rate10%10%
Number of jobs147,790108,058
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a digital account manager do?

A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Digital account manager vs content manager salary

Digital account managers and content managers have different pay scales, as shown below.

Digital Account ManagerContent Manager
Average salary$63,612$75,124
Salary rangeBetween $47,000 And $85,000Between $50,000 And $111,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyVerizon CommunicationsMeta
Best paying industryProfessionalTechnology

Differences between digital account manager and content manager education

There are a few differences between a digital account manager and a content manager in terms of educational background:

Digital Account ManagerContent Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 77%
Most common majorMarketingEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital account manager vs content manager demographics

Here are the differences between digital account managers' and content managers' demographics:

Digital Account ManagerContent Manager
Average age3939
Gender ratioMale, 46.8% Female, 53.2%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital account manager and content manager duties and responsibilities

Digital account manager example responsibilities.

  • Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
  • Lead data visualization and create compelling reports that provide strategic implications.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Work with SEM and SEO strategists.
  • Plan and execute SEM, SEO, target display, pre-roll, email, and social media advertising campaigns.
  • Address and resolve JIRA tickets.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Digital account manager vs content manager skills

Common digital account manager skills
  • Digital Marketing, 27%
  • Digital Account, 8%
  • Account Management, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • Project Management, 3%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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