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The differences between digital account managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Account Manager | Digital Marketing Manager | |
| Yearly salary | $63,612 | $99,563 |
| Hourly rate | $30.58 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,790 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital account managers and digital marketing managers have different pay scales, as shown below.
| Digital Account Manager | Digital Marketing Manager | |
| Average salary | $63,612 | $99,563 |
| Salary range | Between $47,000 And $85,000 | Between $71,000 And $138,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Verizon Communications | Conrad N. Hilton Foundation |
| Best paying industry | Professional | - |
There are a few differences between a digital account manager and a digital marketing manager in terms of educational background:
| Digital Account Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital account managers' and digital marketing managers' demographics:
| Digital Account Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |