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The differences between digital account managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a marketing account manager. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Digital Account Manager | Marketing Account Manager | |
| Yearly salary | $63,612 | $67,983 |
| Hourly rate | $30.58 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,790 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Digital account managers and marketing account managers have different pay scales, as shown below.
| Digital Account Manager | Marketing Account Manager | |
| Average salary | $63,612 | $67,983 |
| Salary range | Between $47,000 And $85,000 | Between $50,000 And $91,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Verizon Communications | American Tower |
| Best paying industry | Professional | Energy |
There are a few differences between a digital account manager and a marketing account manager in terms of educational background:
| Digital Account Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital account managers' and marketing account managers' demographics:
| Digital Account Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |